Search Engine Optimization Calculator

What's Your Potential Pay Back for Search Engine Optimization?

Business executives often ask us whether search engine optimization will positively impact their bottom line. In response we've come up with the handy tool below to help businesses estimate their rate of return on this investment.

Estimate your company's pay back by filling in the blue shaded blanks below. Note: The white blanks will calculate automatically.

$	Cost of professional improvements to your existing website
$	Cost of professional optimization for search engine visibility
$	Annualized cost of professional monthly optimization upkeep
$	Your total first-year outlay for professional website upgrades
	Your current count of website visitors per month
	Your estimated count of website visitors per month after optimization (current x 2)*
%	Your present conversion rate of website visitors to customers
	Your estimated additional customers in one year after professional optimization
$	Your present one-year value of a single added customer
$	Your estimated total additional sales per year
%	Your profit rate on additional sales above current level of sales
$	Your estimated total added profit from optimization and improvements
$	Your estimated one year return, cash on cash, as a multiple of cost
%	Your estimated one year return, cash on cash, as a percentage

  

*The calculator assumes a 200% (two-fold) increase in unique visitors per month after search engine optimization. While results for businesses do vary, this is actually lower than the traffic gains experienced by most of our clients in early 2008.