Pay Per Click
Campaign Setup - $450.00
- Identify search phrases to target based upon your marketing strategy and budget.
- Create initial ads to attract and persuade
- Construct an initial negative keyword list to exclude phrases that generate clicks but do not lead to sales.
Campaign Management - $100.00/hr
- Maintain negative keyword list to prevent bad clicks.
- Run multiple variants of ads, comparing which versions do better. Continuously refine ads based on the comparison results.
- Refine ads and on-site content to create and maintain a high quality score. A high quality score will cause your ads to have better placement, cost less, and increase the number of conversions.
- Monitor ad placement to ensure ads are displayed only in desirable locations.
- Manage PPC budget to prevent missed opportunities or excessive spending.