August 6, 2020
Even though the economy is suffering during this tough time due to the pandemic, we are fortunate enough to have received some very unique and fun projects from our clients. Therefore, we are excited to share a few of our newest, coolest projects! Ever got lost in the rabbit hole of taking fun quizzes online
March 13, 2020
When it comes to making your mark in the social media world, consider making your business “Instagrammable.” Because Instagram is all about the looks, being Instagrammable means looking iconic, photogenic, likable, and share-worthy. Having spaces inside or outside of your business that inspire people to pull out their phones to take a picture is a
March 12, 2020
When we determine the best SEO practices for a client, we prioritize Google. We like to use the phrase “Google is King.” Here are two reasons why: First, the majority of people still use Google. Google encompasses almost 90% of the search engine market traffic, while Bing, Yahoo!, and others are still being used by
March 3, 2020
Every industry and business has its cycles. Most businesses do best when the economy is strong because consumers feel optimistic and are willing to spend money, even when it requires using their credit cards. Other businesses struggle when the economy is booming. For example, auto repair businesses are less busy when people think they can
February 17, 2020
In the early years of the internet, businesses that had simple websites with a lot of text benefited from a phenomenon known as “grandfathering.” These businesses listed their websites in search engines and weren’t charged anything because the search engines were trying to compile the biggest, most relevant database. This was before search engines charged
January 24, 2020
Starting a new business and have a limited budget? Here’s how to affordably start marketing. As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration. In response,
January 23, 2020
Originally by Elizabeth Paulsen on May 26, 2009, updated 1/22/2020. I enjoy mentoring new businesses. One of the most common questions I hear from new business owners is “How should I set my price?” This is what I tell them. Know your competitors’ prices. Gather as much information as possible about your competitors’ prices
December 16, 2019
According to the Cambridge Dictionary, a chamber of commerce is “an organization consisting of people in business, who work together to improve business in their town or local area.”1 When my husband and I first founded our business in SeaTac, WA in Fall 1998, we felt we could not afford the modest annual membership fee.
December 9, 2019
It’s been over ten years since I originally wrote the article below (May 26, 2019) under the title “Which Medium When.” Yet, most of it still applies in December 2019. In italics are notes I have added since initial publication. Although I make a living by helping businesses attract new customers and sales online, I
December 2, 2019
While every business is unique, successful businesses are built with the support of the following roles. The optimist – On a daily basis this individual envisions and speaks of success and exhorts others to do the same. This individual’s optimism is so strong that it is contagious. Staff, prospects and vendors all have an opportunity