Cascade e-Commerce Solutions, Inc.

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Here’s how to affordably start marketing

Starting a new business and have a limited budget? Here’s how to affordably start marketing. As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration. In response,

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Setting Your Price

Originally by Elizabeth Paulsen on May 26, 2009, updated 1/22/2020.   I enjoy mentoring new businesses. One of the most common questions I hear from new business owners is “How should I set my price?” This is what I tell them.  Know your competitors’ prices. Gather as much information as possible about your competitors’ prices

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What Is the Chamber? And Why Should a Small Business Join?

According to the Cambridge Dictionary, a chamber of commerce is “an organization consisting of people in business, who work together to improve business in their town or local area.”1 When my husband and I first founded our business in SeaTac, WA in Fall 1998, we felt we could not afford the modest annual membership fee.

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Which Digital Marketing Medium When?

It’s been over ten years since I originally wrote the article below (May 26, 2019) under the title “Which Medium When.” Yet, most of it still applies in December 2019. In italics are notes I have added since initial publication. Although I make a living by helping businesses attract new customers and sales online, I

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Roles Found in Successful Businesses

While every business is unique, successful businesses are built with the support of the following roles. The optimist – On a daily basis this individual envisions and speaks of success and exhorts others to do the same. This individual’s optimism is so strong that it is contagious. Staff, prospects and vendors all have an opportunity

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Tips for Preparing to Sell Your Business

Preparing to sell your business can be both exciting and scary. Considering that many business owners have worked hard to build, grow and maintain their businesses, it can feel very uncertain handing off years of hard work. For others, it can be freeing. But, I think we can all agree that if you try to

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Is your business improving?

While some business owners look to their financials to determine whether their business is doing better, many small business owners also look to the following indicators. They know business is better when: Management isn’t panicked when some high maintenance customers go elsewhere. Management begins to test new services and markets. Pay raises and/or year-end bonuses are

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20 Ways to Keep Google from Listing Your Web Pages in Search Results

In twenty years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior webmaster or search engine optimization (SEO) service provider had employed abusive and/or neglectful strategies. 20 of these abuses and neglectful practices are

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10 Ways to Know It’s Time to Update Your Website

You know it’s time to remake your company’s website when… A first-time visitor says, “Ahh, I see your website is older than I am.” Only your mother can find it. A new customer comes to your store, sits down and cries, “It didn’t look like this online!” Your staff tells you that the website just

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Why Implement Reputation Management?

Every company has service or product failures. Customers: Don’t care why the service or product failures happened and don’t want excuses. Do want to know that the business has identified and remedied the cause of those failures. May stay with (or return to) a business that has identified and remedied the cause of past failures.

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