Cascade e-Commerce Solutions, Inc.

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What is Search Engine Optimization aka SEO?

Search Engine Optimization is the multi-step and ongoing process of improving a business’ website and social pages and maps listings. It includes the following efforts: removing barriers to search engine robots that are constantly looking for new and updated pages to add to their directories, decreasing web page and image load speed, assuring that the

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1, 2, 3, Say “Instagrammable!”

When it comes to making your mark in the social media world, consider making your business “Instagrammable.” Because Instagram is all about the looks, being Instagrammable means looking iconic, photogenic, likable, and share-worthy. Having spaces inside or outside of your business that inspire people to pull out their phones to take a picture is a

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Why Google Search Is the Best

When we determine the best SEO practices for a client, we prioritize Google. We like to use the phrase “Google is King.” Here are two reasons why: First, the majority of people still use Google. Google encompasses almost 90% of the search engine market traffic, while Bing, Yahoo!, and others are still being used by

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Building Business in Difficult Times

Every industry and business has its cycles. Most businesses do best when the economy is strong because consumers feel optimistic and are willing to spend money, even when it requires using their credit cards. Other businesses struggle when the economy is booming. For example, auto repair businesses are less busy when people think they can

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SEO in Scrabble letters

Remediating Search Engine Rankings

In the early years of the internet, businesses that had simple websites with a lot of text benefited from a phenomenon known as “grandfathering.” These businesses listed their websites in search engines and weren’t charged anything because the search engines were trying to compile the biggest, most relevant database. This was before search engines charged

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White Hat Versus Black Hat SEO

Clients often ask me, “Does Google try to make it difficult for SEO specialists to do their work?” What I tell them is I don’t believe Google does anything to make it difficult for White Hat SEO specialists like me. A White Hat SEO specialist is someone who chooses to follow Google’s recommendations. However, they

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Here’s How to Affordably Start Marketing

Starting a new business and have a limited budget? Here’s how to affordably start marketing. As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration. In response,

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Setting Your Price

Originally by Elizabeth Paulsen on May 26, 2009, updated 1/22/2020.   I enjoy mentoring new businesses. One of the most common questions I hear from new business owners is “How should I set my price?” This is what I tell them.  Know your competitors’ prices. Gather as much information as possible about your competitors’ prices

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What Is the Chamber and Why Should a Small Business Join?

According to the Cambridge Dictionary, a chamber of commerce is “an organization consisting of people in business, who work together to improve business in their town or local area.”1 When my husband and I first founded our business in SeaTac, WA in Fall 1998, we felt we could not afford the modest annual membership fee.

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