Cascade e-Commerce Solutions, Inc.

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Word of Mouth in the Times of COVID

We all know how much COVID has impacted the economy and many businesses. That’s why networking is so important right now! However, networking the old, pre-COVID, word-of-mouth way is not quite an option again yet, so we’ve comprised a list of networking tactics that you can do as you get your business back on its

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The Importance of Editing

Every business owner knows that there are many things that are on their to-do list for their business, especially when it comes to their internet presence. They have to have an updated website, keep up with web maintenance, post to social media accounts, manage their online reputation, etc. It’s a lot. We know. However, there’s

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Op-Ed: Work From Home Freedoms Vol. IV

If you’ve been keeping up with each installment of this series, you would know that so far I have covered topics about working from home, including employee dress codes, when employees work during the day, and whether or not the work-from-home trend should continue for the foreseeable future. In this installment, I will be discussing

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Work from home in Scrabble tiles

Op-Ed: Work From Home Freedoms Vol. III

In the previous two articles in this series, I covered whether or not companies should enforce dress codes for their remote employees and if remote employees should be allowed to work whenever they want in the day. In this edition of the series, I will discuss whether or not the remote work trend should continue

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Op-Ed: Work From Home Freedoms Vol. II

In my previous article, you read my stance on the dress codes for remote employees debate. It’s trash. That’s my stance. It shouldn’t even be a debate. How’s your boss going to know you threw on a hoodie and slippers immediately after you left the Zoom call? Now that that’s decided, I’ll be discussing why

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Op-Ed: Work From Home Freedoms

I recently read that businesses are considering enforcing a dress code upon their remote employees while they are working from home.1 When I saw this, I was utterly flabbergasted.  Now, don’t get me wrong. I don’t think employees should wear sweatpants or pajamas on video conference calls. However, they should be allowed to wear whatever

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Don’t Let Their Stories Go Untold

The Importance of Staff Bios In the wake of COVID-19 and the effect it has created on the economy, many businesses are scrambling for anything that can keep them successful. They are restructuring, revamping their marketing, searching for grants, and maybe even having to let people go. Perhaps the only good thing that has arisen

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Digital Marketing Platforms

Help! My Business Needs Marketing ASAP!

In the past, we’ve had many companies come to us asking for help with marketing their brand to get money asap. Some of them come to us already believing that they know where to market to make the most money the fastest way possible. Other business owners come to us having no clue where to

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Business Boosters: Twitter

As most businesses are experiencing low numbers right now, they’re struggling to figure out what to do to strengthen their company during this difficult time. If you’re looking for something to boost your business, consider creating or revamping a Twitter account. Even though Twitter is not a new social platform and has been around since

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What is Search Engine Optimization aka SEO?

Search Engine Optimization is the multi-step and ongoing process of improving a business’ website and social pages and maps listings. It includes the following efforts: removing barriers to search engine robots that are constantly looking for new and updated pages to add to their directories, decreasing web page and image load speed, assuring that the

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