Cascade e-Commerce Solutions, Inc.

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Op-Ed: Work From Home Freedoms Vol. II

In my previous article, you read my stance on the dress codes for remote employees debate. It’s trash. That’s my stance. It shouldn’t even be a debate. How’s your boss going to know you threw on a hoodie and slippers immediately after you left the Zoom call? Now that that’s decided, I’ll be discussing why

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Op-Ed: Work From Home Freedoms

I recently read that businesses are considering enforcing a dress code upon their remote employees while they are working from home.1 When I saw this, I was utterly flabbergasted.  Now, don’t get me wrong. I don’t think employees should wear sweatpants or pajamas on video conference calls. However, they should be allowed to wear whatever

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Don’t Let Their Stories Go Untold

The Importance of Staff Bios In the wake of COVID-19 and the effect it has created on the economy, many businesses are scrambling for anything that can keep them successful. They are restructuring, revamping their marketing, searching for grants, and maybe even having to let people go. Perhaps the only good thing that has arisen

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Digital Marketing Platforms

Help! My Business Needs Marketing ASAP!

In the past, we’ve had many companies come to us asking for help with marketing their brand to get money asap. Some of them come to us already believing that they know where to market to make the most money the fastest way possible. Other business owners come to us having no clue where to

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Business Boosters: Twitter

As most businesses are experiencing low numbers right now, they’re struggling to figure out what to do to strengthen their company during this difficult time. If you’re looking for something to boost your business, consider creating or revamping a Twitter account. Even though Twitter is not a new social platform and has been around since

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What is Search Engine Optimization aka SEO?

Search Engine Optimization is the multi-step and ongoing process of improving a business’ website and social pages and maps listings. It includes the following efforts: removing barriers to search engine robots that are constantly looking for new and updated pages to add to their directories, decreasing web page and image load speed, assuring that the

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Home Office

What It Takes to Work from Home or Remotely

As most people probably know, the government is suggesting that businesses have their employees work from home if possible because of current health events. This is a daunting prospect for many people who have never tried working from home or have tried and failed. If you’re being told to work from home, you don’t have

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1, 2, 3, Say “Instagrammable!”

When it comes to making your mark in the social media world, consider making your business “Instagrammable.” Because Instagram is all about the looks, being Instagrammable means looking iconic, photogenic, likable, and share-worthy. Having spaces inside or outside of your business that inspire people to pull out their phones to take a picture is a

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Why Google Search Is the Best

When we determine the best SEO practices for a client, we prioritize Google. We like to use the phrase “Google is King.” Here are two reasons why: First, the majority of people still use Google. Google encompasses almost 90% of the search engine market traffic, while Bing, Yahoo!, and others are still being used by

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