November 1, 2019
There are essentially two options for supporting social media posting, engagement, and reputation management. One option is to assign an employee the responsibility for posting, monitoring, and engaging with customers through social media. The other is to engage a contractor to do this work. The benefits of having an employee support social media efforts: An
October 25, 2019
Reputation Management is the process of responding to reviews expressed publicly by customers and the media. Historically this work was performed by public relations professionals and was communicated through print, radio, and television.(1) The goal of reputation management is to maintain a positive image for a business or organization. How has reputation management changed? Reputation
April 4, 2019
Each of our clients offer something special to the Puget Sound area. I continue to confess to my colleagues that I have managed to develop a little crush on each of our patrons. My latest heart throb takes me back to one of my first loves, my pets. Soggy Doggy continues to impress me. They
February 6, 2018
Jaimeson Waugh graduated from DeVry University with a Bachelor of Science in “Multimedia Design & Development” in 2015, but has been doing web design since 2002, making Neopets pages in HTML at 11. Jaimeson joined CeSI last November & started full-time in December. Jaimeson likes to study & read about as much as possible about
January 23, 2018
Our own, Keturah Boyts, has been nominated for the Ambassador of the Year Award with the Seattle Southside Chamber of Commerce! We’ll be sure to keep you posted on whether or not Keturah wins this award. All winners will be announced live at the Business Awards & Recognition Luncheon which will be held at the
December 29, 2017
As 2017 comes to a close and 2018 quickly approaches, it definitely causes us to reflect. How has the last year been? What have we accomplished? And what are we looking forward to in the year to come? We hope that you and your loved ones had a Merry Christmas, a wonderful Thanksgiving and that
November 1, 2017
The Holiday season is upon us. With it being November and the nearest holiday being Thanksgiving, we see it fit to take some time as a business to think about what we’re thankful for. We’re thankful for our community and the people and businesses that make up that community. We’re thankful for the opportunity to
September 11, 2017
I admire small business owners. In fact, I work for one. I’ve heard stories of how Cascade e-Commerce Solutions, Inc. was established, and every day I see the long hours, hard work and smart, quick decisions it takes to thrive in a competitive marketplace. Small business owners are comprised of a remarkable amalgam of dreams, brains, guts,
July 27, 2017
Since the early days of the 21st century, the use of social media for business has grown exceedingly, becoming an integral aspect of an overall marketing strategy. This is due to a growing awareness that cultivating relationships with potential customers is key to growth in an increasingly competitive marketplace. Using methods of social media marketing
June 22, 2017
Accidental Entrepreneur | CeSI’s Review of “Good to Great” by Jim Collins I am one of those somewhat accidental entrepreneurs. I never wanted to own a business. Owning a business was my husband’s idea and even that was not something I knew about until after we had been married for seven years. When we started