As a Social Media Marketing Specialist and Content Developer, I can tell you that my boyfriend understands about half of what I do on a daily basis. He’s an engineer, so writing and marketing are not his specialties. Because both of us are in our 20s, we tend to assume that every company has already […]

Starting a new business and have a limited budget? Here’s how to affordably start marketing. As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration. In response, […]

Originally by Elizabeth Paulsen on May 26, 2009, updated 1/22/2020. I enjoy mentoring new businesses. One of the most common questions I hear from new business owners is “How should I set my price?” This is what I tell them.  Know your competitors’ prices. Gather as much information as possible about your competitors’ prices and why […]

According to a W3Techs survey, 35% of the world’s websites use WordPress.1 This is more than 12 times as much as the second most popular content management system, Joomla, and 22 times as much as popular competing website creation tools Squarespace and Wix.2 This same survey also shows that WordPress is still the fastest-growing content management system […]

According to the Cambridge Dictionary, a chamber of commerce is “an organization consisting of people in business, who work together to improve business in their town or local area.”1 When my husband and I first founded our business in SeaTac, WA in Fall 1998, we felt we could not afford the modest annual membership fee. […]

It’s been over ten years since I originally wrote the article below (May 26, 2019) under the title “Which Medium When.” Yet, most of it still applies in December 2019. In italics are notes I have added since initial publication. Although I make a living by helping businesses attract new customers and sales online, I […]