The Holiday season is upon us. With it being November and the nearest holiday being Thanksgiving, we see it fit to take some time as a business to think about what we’re thankful for. We’re thankful for our community and the people and businesses that make up that community. We’re thankful for the opportunity to […]

I admire small business owners. In fact, I work for one. I’ve heard stories of how Cascade e-Commerce Solutions, Inc. was established, and every day I see the long hours, hard work and smart, quick decisions it takes to thrive in a competitive marketplace. Small business owners are comprised of a remarkable amalgam of dreams, brains, guts, […]

Since the early days of the 21st century, the use of social media for business has grown exceedingly, becoming an integral aspect of an overall marketing strategy. This is due to a growing awareness that cultivating relationships with potential customers is key to growth in an increasingly competitive marketplace. Using methods of social media marketing […]

Accidental Entrepreneur | CeSI’s Review of “Good to Great” by Jim Collins I am one of those somewhat accidental entrepreneurs.  I never wanted to own a business.  Owning a business was my husband’s idea and even that was not something I knew about until after we had been married for seven years. When we started […]

One day Alice came to a fork in the road and saw a Chesire cat in a tree.“Which road do I take?” she asked.“Where do you want to go?” was his response.“I don’t know,” Alice answered.“Then,” said the cat, “it doesn’t matter.” –Lewis Carroll, Alice in Wonderland This quote may seem random or odd when discussing […]

Business owners often ask me, “How can my business be successful on the web?” My response is, “Your business will be successful on the web when: The next question invariably is, “How do you make a website do all those things?” I tell them: research and proper coding. It is necessary to understand what the […]