Op-Ed: Work From Home Freedoms
Mezzacca, Marc. “The Work Wardrobe: Analysis of Changes Since COVID-19.” Coupon Follow. Retrieved 2020-10-20.
Smith, Allen, J.D. (2020-09-29). “Dress-Code Policies Reconsidered in the Pandemic.” SHRM. Retrieved 2020-10-20.
Don’t Let Their Stories Go Untold
The Importance of Staff BiosIn the wake of COVID-19 and the effect it has created on the economy, many businesses are scrambling for anything that can keep them successful. They are restructuring, revamping their marketing, searching for grants, and maybe even having to let people go. Perhaps the only good thing that has arisen from the pandemic-created recession is the support of the public for small businesses. Consumers have taken the control that was already in their hands and are choosing to focus this influence on the portion of the economy that has been hit the hardest: small, local businesses. People have taken to social media to share how they have continued to or started to support small businesses in their areas. For this exact reason, businesses should consider telling their stories and the stories of their employees in an effort to attract more customers. Because people are now ready to shop locally, they are looking for companies that are truly local. They want to feel like they are supporting their neighbors. If they don’t know the company’s stories, they’ll feel like they are strangers. A business needs to have a space on their website and social pages where they illustrate their origins and allow their employees to describe themselves. An employee’s life story and what brought them to the business could be the whole reason why someone chooses to buy from/hire a particular company. Staff bios are particularly important for companies whose staff closely interact with the clients. A great example of a company whose staff bios have proven themselves to be vital is Lake Burien Physical Therapy. We at CeSI visited their clinic to conduct interviews with each of their staff members. They were asked a number of questions about their careers, personal lives, and educational backgrounds. The staff bios that were produced from their answers are key for potential patients to feel connected to the physical therapists before they visit the clinic. For many, health-related outings cause anxiety, so creating a personal connection with care providers before they visit in person can really help to ease the anxiety. The small action of including staff bios on the website is what brought in more patients into their clinic. Another benefit of including staff bios on a company’s website is the feeling of personal investment it facilitates in the staff. When an employee is asked to describe themselves and is given a chance to be in the company’s spotlight, they feel more connected as they know they are valued as a member of the company. It doesn’t take much work to include an about page and staff bios on a website, but it does lead to a number of benefits. No matter whether a company is new or has been around for decades, they should still include up-to-date information on their origin and the staff.
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What It Takes to Work from Home or Remotely
As most people probably know, the government is suggesting that businesses have their employees work from home if possible because of current health events. This is a daunting prospect for many people who have never tried working from home or have tried and failed.
If you’re being told to work from home, you don’t have to be afraid that it won’t go well. There are a few ways of making it successful to the point where you’ll never want to go back to the office again!
Make an at-home work space for yourself. It can be as simple as setting up your dining room table for you to work at or as complex as creating a home office. This designated space will keep you focused and in the right mindset for work.
Give yourself enough time. Don’t let yourself get distracted by chores and other household issues just because you’re at home. You’ll be more productive if you block out enough time in your schedule to get work done.
Get the right equipment. If you don’t already have the right laptop or computer for work, you should get one. When you have the right equipment, working becomes easier. Even if the equipment might be pricey, it’s worth the costs because you’ll be able to get your work done and show your employer that you are capable of and committed to working from home.
Stay in touch with your boss/manager/employer. Oftentimes, when you hear of people who are told they aren’t allowed to work from home, it is because they did not stay in contact with their superior. When you stay in contact with your superior about the status of your work, you prove yourself responsible and productive. It is likely that over time your superior will tell you that they really valued your updates and that you have proved yourself responsible enough to work independently without having to check in any longer.
Rely on your coworkers. If you need help from your coworkers, don’t be afraid to ask! It is likely that whatever job you do, you aren’t a one man band. Just because you’re working from home, doesn’t mean you have to now treat your job like you’re all alone. If you get help from your coworkers and help them in return, everything will keep running smoothly and get done.
Stay up to date with news and clients. Being out of the office doesn’t give you an excuse to be disconnected. Not only does staying up to date simply keep you informed, but you can apply the knowledge you gain to your work.
While working from home requires some adjustments, it doesn’t have to be painful. If you would like more advice on working from home, we have many employees with experience who could share their guidance. Contact us at [email protected].
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Building Business in Difficult Times
- Tell your story. What has your business accomplished? What is your business’ passion?
- Invite a prospective client to try your business’ services/products.
- Provide what you have committed to provide and, if possible, provide more than was promised!
- Be as eager to buy what your business needs as you are to sell what others need. This continues the process of building relationships.