April 30, 2020
Search Engine Optimization is the multi-step and ongoing process of improving a business’ website and social pages and maps listings. It includes the following efforts: removing barriers to search engine robots that are constantly looking for new and updated pages to add to their directories, decreasing web page and image load speed, assuring that the
March 13, 2020
When it comes to making your mark in the social media world, consider making your business “Instagrammable.” Because Instagram is all about the looks, being Instagrammable means looking iconic, photogenic, likable, and share-worthy. Having spaces inside or outside of your business that inspire people to pull out their phones to take a picture is a
March 12, 2020
When we determine the best SEO practices for a client, we prioritize Google. We like to use the phrase “Google is King.” Here are two reasons why: First, the majority of people still use Google. Google encompasses almost 90% of the search engine market traffic, while Bing, Yahoo!, and others are still being used by
February 17, 2020
In the early years of the internet, businesses that had simple websites with a lot of text benefited from a phenomenon known as “grandfathering.” These businesses listed their websites in search engines and weren’t charged anything because the search engines were trying to compile the biggest, most relevant database. This was before search engines charged
February 10, 2020
Clients often ask me, “Does Google try to make it difficult for SEO specialists to do their work?” What I tell them is I don’t believe Google does anything to make it difficult for White Hat SEO specialists like me. A White Hat SEO specialist is someone who chooses to follow Google’s recommendations. However, they
February 4, 2020
As a Social Media Marketing Specialist and Content Developer, I can tell you that my boyfriend understands about half of what I do on a daily basis. He’s an engineer, so writing and marketing are not his specialties. Because both of us are in our 20s, we tend to assume that every company has already
November 15, 2019
In twenty years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior webmaster or search engine optimization (SEO) service provider had employed abusive and/or neglectful strategies. 20 of these abuses and neglectful practices are
November 1, 2019
There are essentially two options for supporting social media posting, engagement, and reputation management. One option is to assign an employee the responsibility for posting, monitoring, and engaging with customers through social media. The other is to engage a contractor to do this work. The benefits of having an employee support social media efforts: An