White Hat Versus Black Hat SEO
You Still Don’t Have a Mobile Site? Prepare to Be Ignored
Here’s How to Affordably Start Marketing
- the name of their business and how the history of that name
- a description of its services and products
- a description of its ideal client or customer
- its intended geographic reach
- a statement of what will make the business unique in its market niche
- Keyword research to identify the phrases that people might use to find the business online
- Content development to include keyword-rich text
- A mobile friendly, quick-to-load website
- Optimized pages in local maps and review sites such as Google My Business (Maps), Yelp, etc.
- Online reputation monitoring and coordination
- Email marketing
- Pay per click marketing
- Social media marketing (selection of specific strategies such as LinkedIn, Facebook, Instagram and Twitter, etc. depending on ideal customer demographics)
Setting Your Price
Lowest Price OptionConsider being the lowest price competitor when:
- You know for certain that you can sustain the price for a long time.
- You know that your competition can’t come near your prices because their overhead and other costs are higher and they don’t have the funding to offer your price or lower.
- You know that another competitor can’t enter the market and offer a lower price.
- Prospects who are shopping for your services/products may think yours are substandard in quality because prices are associated with quality in your industry.
- There is a competitor who has the funding to drop below your lowest possible price. A competitor who has adequate funding can drop their prices just long enough to get your customers to switch. This will make you raise your price or force you out of business.
Highest Price OptionConsider being the highest price competitor when:
- You have at least one success story that you can share. If you have done the same work for a previous client and can tell a prospect that you significantly contributed to that client’s success, you can command a high price.
- You know that you and your services/products are worth it. Prospects can sense confidence. They’ll believe you’re the best if you believe it.
- There are enough prospects for you to sustain your business.
- You can sustain the level of service and quality that your price promises.
- There are too few prospects to buy your services/products. You could become too dependent on those few.
- You’re not confident that you are better than your competitors and you have no story to tell of past success.
- You don’t yet know how to sustain being the best for a long period of time.
Middle Price OptionConsider being a middle priced competitor when:
- You want the greatest flexibility in pricing.
- You don’t have a great success story to tell right from the beginning.
- You have no desire to make huge waves amongst your competitors right from the start.
Pricing to the Level of ResponsibilityThere is a practice that I call “pricing to the level of responsibility.” This practice involves charging higher-end prices. This practice is good for a business to implement. When a business is implementing this practice and is charging a higher price for their product/service, prospects will believe that the business must be the best because it charges a higher price. The logic is that if a business has the courage to charge that much, then there must be a reason, so they deserve the business. This logic can carry on into a contract. A prospect might believe that because they are paying a company that much money, they might as well use all of its services/products and listen to its representatives. By doing so, they believe they aren’t wasting all the money they’re spending. They are also giving the majority of control to the company, which means that projects can be completed in a timely manner without hiccups caused by overhead. This practice should never be leveraged simply to secure a high price. The customer would see through that and become offended. This practice is very helpful in cases in which the customer needs to have a strong commitment to the project. Pricing to the level of responsibility encourages both the customer and the vendor to work together as a team, which will lead to a successful result. When a business defines its pricing, it can confidently communicate with prospects and customers. Clarity around pricing helps set a positive tone for the business/customer relationship. The earlier a new business can set its pricing, the faster it can become successful. For more information contact Elizabeth Paulsen at [email protected]
10 Ways to Know It’s Time to Update Your Website
- A first-time visitor says, “Ahh, I see your website is older than I am.”
- Only your mother can find it.
- A new customer comes to your store, sits down and cries, “It didn’t look like this online!”
- Your staff tells you that the website just sold something you don’t sell anymore.
- Your web developer has left and no one else can figure out how to make anything work.
- Your sales staff are ashamed to share the web address with anyone.
- Customers complain they can’t find what you say is there.
- Web visitors state, “Wow, you look nothing like your photo. Grey hair suits you.”
- Your web stats show that plenty of people are finding the website, but no one’s buying anything.
- A first-time visitor remarks, “I never go beyond pages that should have a seizure warning.”
- Your business is working at capacity.
- Your income exceeds your expenses.
- Your customers are happy.
- Your staff have no complaints.
A Soggy Doggy Kind of Love
Each of our clients offer something special to the Puget Sound area. I continue to confess to my colleagues that I have managed to develop a little crush on each of our patrons. My latest heart throb takes me back to one of my first loves, my pets. Soggy Doggy continues to impress me. They are simply one of the best stops for all your pet needs.
We have been working with Soggy Doggy since November 2004, and David has been the owner and operator as his parents were before him. David keeps his employees first so that they can keep the customers first. With many different locations, its no problem to find a Soggy Doggy close to you.
I have two animals in my home (not including any of my siblings or my sweetheart). I have had my beagle, Bessie, for over 10 years (featured left). My cat, Keesa, is the most recent addition (featured right). It goes without saying that I want to give my furry babies the best. This is where my love obsession with Soggy Doggy begins. Not only do they have friendly and well-educated staff ready to help, but they offer specialized shampoo and conditioner for you to use on your pet, whatever their skin/coat needs may be. I was so happy to discover that they have specialized tubs, so I don’t have to hunch over on my hands and knees to give Bess a well-deserved scrub. The best part of it all is that they will do all the clean up afterwards.
Soggy Doggy isn’t just a self-service dog wash. You can entrust your K-9 pal with the qualified individuals working here and they can complete all sorts of services for you. From wash, to groom, to nail trimming, to gland expression, Soggy Doggy strives to help you take care of your pets in the best way.
After a long day at a doggy spa, your pup deserves a treat. Soggy Doggy makes many of their high-quality treats in house. If you don’t find something you or your pup likes in the showcase, I’d bet you would find something to fit your fancy on the shelf. The owners were very intentional to select vendors that only make “the good stuff”. Whether its wet or dry dog food you’re after, they have incredible options that will provide your bow-wow buddy with a well-balanced, nutritional, high-quality meal. They also stock many flea and tick control options as well as fun, long-lasting dog toys.
Okay, so all these things are great if you have a dog. Yes! But, Soggy Doggy also offers wonderful cat care options, too! From tasty treats, to brilliant quality food and litter options, this will quickly become your feline friend’s favorite spot, too.
To top it all off, Soggy Doggy is now introducing a delivery option to selected locations with an online purchase.
Now its my pleasure to introduce to you some of Soggy Doggy’s talented and experienced staff. They are ready to help and answer any questions you may have during your visit.
If you are in the Federal Way area and decide to come in, say hi to Mo and Amy, the resident groomers! Mo (featured left) has been with Soggy Doggy going on over a year and confidently says that it’s the “favorite salon I’ve ever worked at”. Starting first at the University Place location, Mo is happy to be a part of our Soggy Doggy team.
Amy (featured right) has been grooming for 7 years and she just loves spending everyday grooming these sweet animals. With 3 furry babies of her own, she knows firsthand the importance of a wholistic approach to cleaning. Often, the dogs themselves are not as anxious as their mommies and daddies. Entrusting pups to these talented hands help both the dogs and owners breathe a little deeper, making the whole experience a lot easier.
Looking into the Kent location? Tammiy (featured left) will likely be the first face you’ll see when you enter this little store. She’s been with Soggy Doggy for over 6 years! Having started her relationship with Soggy Doggy as a customer for PUP, People United for Pets, Tammiy knows exactly what customers care about when it comes to the quality of the food. She has both the knowledge base and experience to make great suggestions.
Spending her weekends up at the Normandy Park location, Kendra (featured right) has been at the Kent Soggy Doggy for 3 years. Kendra’s favorite thing about her job, other than the puppies, are the piggies, kittens, goats, and ferrets that all come in from time to time for their own baths. Kendra also encourages that she is right there ready to help point you in the right direction if you are unsure how to give any four legged friend a good bath.
Now on to the Normandy Park location. Rachel and Kalya feel as if this little shop is a second home and they carry that comfort and confidence into their work. With 8 years at Soggy Doggy, Rachel says the owners feel like family; David is such “a great boss” and truly has their back. Kalya (featured left) comes to work every day striving to be open minded, whole hearted, and animal driven. She loves watching the puppies and the clients grow each time they come in. Guests even pick up on the comforting atmosphere. They love washing their dogs here because not only is it easier but interacting with the staff is such a pleasure.
With wonderful staff, quality product and now delivery options, Soggy Doggy is a great place to go for all your pet needs. Interested in more details or ordering pet supplies online, check out Soggy Doggy’s website at https://www.thesoggydoggy.com/ .
Introducing Jaimeson Waugh
You and Your Business: The Importance of Online Reputation Management
I admire small business owners. In fact, I work for one. I’ve heard stories of how Cascade e-Commerce Solutions, Inc. was established, and every day I see the long hours, hard work and smart, quick decisions it takes to thrive in a competitive marketplace.
Small business owners are comprised of a remarkable amalgam of dreams, brains, guts, passion, patience, resilience, sacrifice and flexibility. They contribute to their community by providing employment and internship opportunities, and sacrifice precious time and treasure to local charities. Along the way, positive relationships and reputations are formed that not only serve to strengthen a business’ status in the community but, in turn, aids recruiting top talent and attracting more business – a healthy symbiosis.
Yet, when I consider the years of hard work and sacrifice it takes to build, maintain and grow a business, it alarms me how easily a malicious online review or a few angry sentences placed on social media can initiate a process of unraveling a successful company. It’s called “Virality”, and can damage your company’s reputation before you are even aware the activity has begun.
Virality – The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another (The Oxford Dictionary)
Consider a 2009 incident in which a pair of bored Domino’s Pizza employees recorded themselves performing inappropriate acts with sandwich ingredients. The duo posted 5 videos of their activity on YouTube, and sadly before the videos were removed a few days later an estimated one million people had viewed them. Read how Domino’s managed this crisis.
Another crisis occurred in 2015, when musician David Caroll’s guitar was damaged during travel with United Airlines. When the airline refused to compensate him for his loss, Mr. Caroll wrote “United Breaks Guitars”, a song that racked up over 15 million views on YouTube. This cathartic externalization of Mr. Caroll’s discontent with United is widely reported to have caused a 10% drop in the United’s stock (worth around $180 million). Read more about this incident.
The New Rules of Consumer Engagement
These crises illustrate the Age of The Empowered Consumer has arrived, demanding a new respect for customers, as expressed through constant engagement in social media, blogs, forums and website chat applications to understand who they are and what they want from your business. Consumers expect to be heard, and they place high value on what other consumers have to say about your goods and services.
A study on BrightLocal.com found that 88% of consumers read reviews to determine the quality of a local business, and 72% of consumers will take action after reading a positive review. – Gary Musler, “What Every Small Business Needs to Know About Online Reputation Management”
Business who interact with their customers socially online, monitor feedback in review sites and develop plans to quickly respond when negative information appears are establishing their credibility, protecting their brand and giving their company a competitive edge in their industry.
Cascade e-Commerce Solutions can help establish and monitor you and your business’s reputation. Call us today at 206-244-9092 or visit us online at https://www.4cesi.com/ .
Did you know that a good online reputation is only one aspect of a business’s online presence? Master the Digital Domain with a comprehensive marketing strategy comprising SEO, SEM, E-Mail and Reputation Management. Call Cascade e-Commerce Solutions today!