Cascade e-Commerce Solutions, Inc.

“Small Business” Posts

Don’t Let Their Stories Go Untold

The Importance of Staff Bios In the wake of COVID-19 and the effect it has created on the economy, many businesses are scrambling for anything that can keep them successful. They are restructuring, revamping their marketing, searching for grants, and maybe even having to let people go. Perhaps the only good thing that has arisen

Read the full article…

Digital Marketing Platforms

Help! My Business Needs Marketing ASAP!

In the past, we’ve had many companies come to us asking for help with marketing their brand to get money asap. Some of them come to us already believing that they know where to market to make the most money the fastest way possible. Other business owners come to us having no clue where to

Read the full article…

SEO in Scrabble letters

Remediating Search Engine Rankings

In the early years of the internet, businesses that had simple websites with a lot of text benefited from a phenomenon known as “grandfathering.” These businesses listed their websites in search engines and weren’t charged anything because the search engines were trying to compile the biggest, most relevant database. This was before search engines charged

Read the full article…

black and white straw hat

White Hat Versus Black Hat SEO

Clients often ask me, “Does Google try to make it difficult for SEO specialists to do their work?” What I tell them is I don’t believe Google does anything to make it difficult for White Hat SEO specialists like me. A White Hat SEO specialist is someone who chooses to follow Google’s recommendations. However, they

Read the full article…

a cell-phone in someone's hand

You Still Don’t Have a Mobile Site? Prepare to Be Ignored

As a Social Media Marketing Specialist and Content Developer, I can tell you that my boyfriend understands about half of what I do on a daily basis. He’s an engineer, so writing and marketing are not his specialties. Because both of us are in our 20s, we tend to assume that every company has already

Read the full article…

coffee cup with the word begin on it.

Here’s How to Affordably Start Marketing

Starting a new business and have a limited budget? Here’s how to affordably start marketing. As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration. In response,

Read the full article…

small stacks of coins next to a wood cut out of a house

Setting Your Price

Originally by Elizabeth Paulsen on May 26, 2009, updated 1/22/2020.   I enjoy mentoring new businesses. One of the most common questions I hear from new business owners is “How should I set my price?” This is what I tell them.  Know your competitors’ prices. Gather as much information as possible about your competitors’ prices

Read the full article…

Classic analog typewriter vs Modern digital hi-tech laptop computer

10 Ways to Know It’s Time to Update Your Website

You know it’s time to remake your company’s website when… A first-time visitor says, “Ahh, I see your website is older than I am.” Only your mother can find it. A new customer comes to your store, sits down and cries, “It didn’t look like this online!” Your staff tells you that the website just

Read the full article…

store front

A Soggy Doggy Kind of Love

Each of our clients offer something special to the Puget Sound area. I continue to confess to my colleagues that I have managed to develop a little crush on each of our patrons. My latest heart throb takes me back to one of my first loves, my pets. Soggy Doggy continues to impress me. They

Read the full article…

Introducing Jaimeson Waugh

Jaimeson Waugh graduated from DeVry University with a Bachelor of Science in “Multimedia Design & Development” in 2015, but has been doing web design since 2002, making Neopets pages in HTML at 11. Jaimeson joined CeSI last November & started full-time in December. Jaimeson likes to study & read about as much as possible about

Read the full article…