The Importance of Staff Bios
In the wake of COVID-19 and the effect it has created on the economy, many businesses are scrambling for anything that can keep them successful. They are restructuring, revamping their marketing, searching for grants, and maybe even having to let people go.
Perhaps the only good thing that has arisen from the pandemic-created recession is the support of the public for small businesses. Consumers have taken the control that was already in their hands and are choosing to focus this influence on the portion of the economy that has been hit the hardest: small, local businesses. People have taken to social media to share how they have continued to or started to support small businesses in their areas.
For this exact reason, businesses should consider telling their stories and the stories of their employees in an effort to attract more customers. Because people are now ready to shop locally, they are looking for companies that are truly local. They want to feel like they are supporting their neighbors. If they don’t know the company’s stories, they’ll feel like they are strangers.
A business needs to have a space on their website and social pages where they illustrate their origins and allow their employees to describe themselves. An employee’s life story and what brought them to the business could be the whole reason why someone chooses to buy from/hire a particular company.
Staff bios are particularly important for companies whose staff closely interact with the clients. A great example of a company whose staff bios have proven themselves to be vital is Lake Burien Physical Therapy. We at CeSI visited their clinic to conduct interviews with each of their staff members. They were asked a number of questions about their careers, personal lives, and educational backgrounds. The staff bios that were produced from their answers are key for potential patients to feel connected to the physical therapists before they visit the clinic. For many, health-related outings cause anxiety, so creating a personal connection with care providers before they visit in person can really help to ease the anxiety. The small action of including staff bios on the website is what brought in more patients into their clinic.
Another benefit of including staff bios on a company’s website is the feeling of personal investment it facilitates in the staff. When an employee is asked to describe themselves and is given a chance to be in the company’s spotlight, they feel more connected as they know they are valued as a member of the company.
It doesn’t take much work to include an about page and staff bios on a website, but it does lead to a number of benefits. No matter whether a company is new or has been around for decades, they should still include up-to-date information on their origin and the staff.