In the past, we’ve had many companies come to us asking for help with marketing their brand to get money asap. Some of them come to us already believing that they know where to market to make the most money the fastest way possible. Other business owners come to us having no clue where to start and feeling stressed because their businesses are costing them more than they are making them money, and they’re hoping that doing more marketing will “do the trick.”

Of course, the worst case scenario that business owners are afraid of is that whatever they need to do to help their business be more profitable will end up costing them ridiculous amounts of money upfront. Well, it may be a surprise to business owners but we at CeSI think that that’s not the best scenario either.

We want our clients to be able to make the most amount of money without spending the most. That’s why we will guide you through the process of choosing which platforms to market on first in order to maximize your budget.

To give you a taste of what the process that we recommend is, we’ll walk you through what we typically recommend for step one. Marketing through Google platforms is normally the first step we help companies take. Google is not what most business owners first think of when they decide they’re ready to spend more on marketing. They typically think that platforms such as Facebook and Instagram will give them the most return on investment. However, Google is very effective in bringing customers to your site without breaking the bank. After a business’ Google accounts start to bring in the leads and dollar bills, then we recommend putting more time and money into other platforms.

If you’re interested in learning more about which platforms to market on to maximize your budget, contact CeSI at info@cesi.com.