Starting a new business and have a limited budget? Here’s how to affordably start marketing.
As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration.
In response, I ask the new business owner to share with me:
- the name of their business and how the history of that name
- a description of its services and products
- a description of its ideal client or customer
- its intended geographic reach
- a statement of what will make the business unique in its market niche
If the business owner can’t answer these questions succinctly, then I respond by encouraging them to meet with a local Small Business Development Center (SBDC.) The SBDC will help them learn how to categorize and market their business.
If the business owner can answer these questions, then I ask whether they have developed a logo, company colors, or any other brand identity pieces. If they don’t have these, then I recommend that we start with these with the goal of developing a logo and business cards that will help the business owner make traditional, in-person connections.
Next I recommend the following marketing strategies:
- Keyword research to identify the phrases that people might use to find the business online
- Content development to include keyword-rich text
- A mobile friendly, quick-to-load website
- Optimized pages in local maps and review sites such as Google My Business (Maps), Yelp, etc.
- Online reputation monitoring and coordination
- Email marketing
- Pay per click marketing
- Social media marketing (selection of specific strategies such as LinkedIn, Facebook, Instagram and Twitter, etc. depending on ideal customer demographics)
I offer a one hour complimentary consultation to help businesses develop a prioritized outline of possible marketing strategies. To schedule your complimentary consultation, please call me at 206.244.9092 or email [email protected]