Starting a new business and have a limited budget? Here’s how to affordably start marketing.
As an internet marketing specialist who has been in the business for over 20 years, I have been asked by many people how they should start marketing their new business while taking their start-up level budget into consideration.
In response, I ask the new business owner to share with me:
If the business owner can’t answer these questions succinctly, then I respond by encouraging them to meet with a local Small Business Development Center (SBDC.) The SBDC will help them learn how to categorize and market their business.
If the business owner can answer these questions, then I ask whether they have developed a logo, company colors, or any other brand identity pieces. If they don’t have these, then I recommend that we start with these with the goal of developing a logo and business cards that will help the business owner make traditional, in-person connections.
Next I recommend the following marketing strategies:
I offer a one hour complimentary consultation to help businesses develop a prioritized outline of possible marketing strategies. To schedule your complimentary consultation, please call me at 206.244.9092 or email firstname.lastname@example.org.