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Cascade e-Commerce Solutions, Inc.

Pay-Per-Click Advertising

Pay Per Click Marketing can drive a significant amount of quality site traffic to your site. Let our specialist help create a successful Pay Per Click campaigns.

Our Plans:

Campaign Setup – $750

Select the ideal campaign type (Search and/or Display campaigns).
Identify search phrases to target based upon your marketing strategy and budget.
Create personalized ads to attract and persuade potential customers, including A/B ad testing.
Construct a negative keyword list to exclude phrases that generate clicks but do not lead to sales.
Create campaign extensions (Sitelink, callout, structured snippet, call, message, location, price, app and promotion extensions).

Campaign Management – $150/hr

Maintain and optimize both keyword and negative keyword lists.
Add new keywords and negative keywords.
Adjust Max CPC based on keyword success.
Remove/adjust underperforming keywords.
Refine/optimize ads to maximize the campaigns marketing goals.
Conduct A/B ad testing, building on the variations that perform better.
Monitor ad placement to ensure ads are displayed only in desirable locations.
Manage PPC budget to prevent missed opportunities or excessive spending.

We are certified with Google Ads and Bing Ads

Bing ads certification

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