Cascade e-Commerce Solutions, Inc.

Project: Ascend Prime

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Challenge

Ascend Prime needed an exquisitely designed website to serve an exquisite restaurant, but still be responsive. This website needed to be just as usable and enjoyable on mobile devices as desktops, while still being fast enough to not hurt user experience and search engine rankings.

Ascend Prime also needed us to monitor social media for reviews and comments by customers to ensure customer interests are served.

Solution

For Ascend's website we implemented custom JavaScript code to make the background slider and make it cover the screen without tiling, spaces, or positioning problems on any screen size or proportions.

To make the website load quickly, we set up a server cache to minimize how much PHP must run before the page reaches the user and made the slider responsive so it loads a different image for different screen sizes. This provides larger screens with the higher-quality images they need without slowing down small screens.

We also check Ascend Prime's social media daily and act as a communication link between social media customers and Ascend Prime staff to make serving social media customers' interests smooth and efficient.

Result

Ascend Prime's website has an A ranking in Google Page Speed and YSlow and an A ranking in Sophos’ securityheaders.io test.

Within 180 days of official launch, Ascend Prime's website jumped to 16,000 monthly visits, its Facebook page has gained over a thousand followers with a general 4.6-star rating, and its Yelp has gained over 150 reviews with a general 3.5-star rating.