With a few subtle optimizations, we were able to raise the website from a low 31% F PageSpeed Score and 53% F YSlow Score on GTMetrix to a 66% D PageSpeed Score and 71% C YSlow Score.
The website went from an F to an A on SecurityHeaders.com.
Each month we are reviewing and reporting information that measures how well the website is performing in terms of conversions. We are making adjustments as needed. Page views and conversions are increasing.