Cascade e-Commerce Solutions, Inc.

Project: City Fish

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We needed to apply complex shipping calculations that could not be done by our client’s old content management system and could not be manually added to it, since it was a closed-source service. We also needed the website to run more quickly, which was also hindered by the limited options this proprietary service gave us.

Finally, we needed to update the website’s look so that it fit in with modern expectations.


We remade the website in WordPress with WooCommerce, which are open-source, giving us complete control over the code and allowing us to fine-tune shipping cost options more than before.

We redesigned the website with a cleaner user interface to make it easier for users to find the information they need and find and purchase the products they want.

To make the website run faster, we applied various optimizations, such as minification, combining files, optimizing images, responsively loading images, using a CDN (content delivery network), and much more.

To keep the website secure, we applied various security features, such as security headers and content security policies.


City Fish’s new website has an 90% PageSpeed score on GTmetrix and has an A rating on