Spacewall West was looking to simplify and enhance the ordering process for both current and prospective customers of their West Coast manufacturing plants. They wanted a modern, responsively designed website, with a fresh color scheme, an improved product display layout and a navigation structure that assisted customers in quickly finding products by plant location.
CESI reviewed the existing Spacewall West websites to determine aspects that worked well and that we could retain and improve.
CeSI also looked at a number of the company’s competitors’ websites to identify best practices for serving customer’s needs and facilitate action. This research led CeSI to design navigational aids to help customers quickly find products, place orders and easily locate contact information. Furthermore, a blog or “In the News” section was added so that Spacewall West could connect directly to their customers to respond to service needs and questions and to share the latest news about the company, as well as showcase new products and options. And a shopping cart was implemented so as to significantly optimize/streamline the ordering process and assist the customer in organizing product selections (with price review) prior to placing an order. Read More »
As a result of CESI’s redesign implementation, Spacewall West received a new customer-focused website with a modernized color and navigation system, an updated product layout structure and enhanced ways for their customers to place orders or to otherwise interact with the company. These changes will improve the experience for their current and prospective customers – a key aspect of website revenue generation.