Cascade e-Commerce Solutions, Inc.

What is Search Engine Optimization aka SEO?

Written by Rebekka Paulsen
April 30, 2020

Search Engine Optimization is the multi-step and ongoing process of improving a business’ website and social pages and maps listings. It includes the following efforts:

The result of this work is that the search engines, especially Google, will rank the business’ pages more frequently and more highly in their organic search engine results. And in turn the result of this is higher quantity and quality of traffic to the website and other pages. In other words, the business will get more web traffic (visits) and contacts from people who are interested in the business’ products and services.

The ultimate goals for the work are to get more customers or clients and more sales.

Rebekka Paulsen, Vice President

About Rebekka Paulsen

Published professional essayist, poet, and short story author. Spoken and written French and Spanish. Dancer with experience and training in classical and contemporary ballet, modern, tap and liturgical.

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