It’s been over ten years since I originally wrote the article below (May 26, 2019) under the title “Which Medium When.” Yet, most of it still applies in December 2019. In italics are notes I have added since initial publication.
Although I make a living by helping businesses attract new customers and sales online, I don’t quickly jump on every new social media platform.
This is because I’ve learned from experience that:
Therefore, I read reviews about the new systems, ask people about their experiences, and test each system for sufficient evidence that it is worth spending time to learn yet another system.
As a result of this process, I have chosen to set up LinkedIn accounts to keep connected with business associates. I also have set up a Twitter profile to follow a business associate’s tweets and found that other business associates were looking for me on Twitter. Then I began to set up Facebook pages – one for personal use and others for client businesses.
So has this helped business?
Yes and no. It has:
However, it has not brought significant volumes of new clients or sales yet.
Therefore, when a prospective client asks me whether he/she should invest in social media, I say, “Only if your website, blog, and email communications are already optimized and producing new customers and more sales. Websites, blogs, and email marketing are still very effective strategies and the new social communication systems do not replace them, they simply augment them.”
As for which order to implement traditional web and newer web marketing strategies, it does depend somewhat on the market niche and the business’ marketing budget. However, the typical succession is
To help businesses develop a prioritized outline of possible marketing mediums, I offer a one hour complimentary consultation. To schedule your complimentary consultation, please call me at 206.244.9092 or email firstname.lastname@example.org. (We have always and still do offer this so feel free to reach out!)