As a Social Media Marketing Specialist and Content Developer, I can tell you that my boyfriend understands about half of what I do on a daily basis. He’s an engineer, so writing and marketing are not his specialties.
Because both of us are in our 20s, we tend to assume that every company has already jumped on the digital marketing band-wagon. Every time we have to find something, for example somewhere to eat dinner, we only make the decision off of what we find on the internet. Now, you can have your opinions about how the internet plays such an important role in young peoples’ decision making, but that’s not going to change the fact that it does.
When I talk to my boyfriend about my latest projects at work, he used to have a hard time believing that my clients really need that much help with their online presence. However, recently, his 20-something year-old perspective was changed when he was doing research on his move across the country. He was looking for a company to ship his car and found that almost every company available had no real online, mobile-friendly presence. And since he is in his 20s, that meant that he doesn’t consider any shipping company to be viable and worthy of his money.
He now knows that many companies think that they can still get by doing business the old way, even though we live in the digital age and make all our decisions with that in mind. What those businesses don’t know is that that just makes them look shady to us 20-something year olds, so we’ll just find another business that does have a good website.
Some companies may say that that’s all fine and dandy, and that they’ll just choose to rely more on the business of older people because they think those people will have more money to spend anyways. They should be prepared though, because 20+ year-olds are making bigger purchases than many business owners realize and those decisions are not only for their own service needs, but also for the needs of their family members. Young people are currently buying houses and cars, moving, and seeking out services for their older and younger family members. Businesses that ignore how young people choose services won’t see any of their money, unless they step-up their digital game.