Cascade e-Commerce Solutions, Inc.

Pay-Per-Click Advertising

Pay Per Click Marketing can drive a significant amount of quality site traffic to your site. Let our specialist help create a successful Pay Per Click campaigns.

Our Plans

Campaign Setup – $750

  • Select the ideal campaign type (Search and/or Display campaigns).
  • Identify search phrases to target based upon your marketing strategy and budget.
  • Create personalized ads to attract and persuade potential customers, including A/B ad testing.
  • Construct a negative keyword list to exclude phrases that generate clicks but do not lead to sales.
  • Create campaign extensions (Sitelink, callout, structured snippet, call, message, location, price, app and promotion extensions).

Campaign Management – $150/hr

  • Maintain and optimize both keyword and negative keyword lists.
  • Add new keywords and negative keywords.
  • Adjust Max CPC based on keyword success.
  • Remove/adjust underperforming keywords.
  • Refine/optimize ads to maximize the campaigns marketing goals.
  • Conduct A/B ad testing, building on the variations that perform better.
  • Monitor ad placement to ensure ads are displayed only in desirable locations.
  • Manage PPC budget to prevent missed opportunities or excessive spending.

We are certified with both Google Ads and Bing Ads.

  • Accredited Official BingAds