Campaign Setup – $750
- Select the ideal campaign type (Search and/or Display campaigns).
- Identify search phrases to target based upon your marketing strategy and budget.
- Create personalized ads to attract and persuade potential customers, including A/B ad testing.
- Construct a negative keyword list to exclude phrases that generate clicks but do not lead to sales.
- Create campaign extensions (Sitelink, callout, structured snippet, call, message, location, price, app and promotion extensions).
Campaign Management – $150/hr
- Maintain and optimize both keyword and negative keyword lists.
- Add new keywords and negative keywords.
- Adjust Max CPC based on keyword success.
- Remove/adjust underperforming keywords.
- Refine/optimize ads to maximize the campaigns marketing goals.
- Conduct A/B ad testing, building on the variations that perform better.
- Monitor ad placement to ensure ads are displayed only in desirable locations.
- Manage PPC budget to prevent missed opportunities or excessive spending.
We are certified with both Google Ads and Bing Ads.